Real Sessions, Amazing Stories & Helpful Articles

lifestyle product photography of swimwear brand

When planning a product shoot, one of the first questions we’ll chat about is the style of photography you need: flat lay, lifestyle, or a mix of both. Each one tells a different story and choosing the right format can seriously impact how your brand is perceived and how well your products sell. Here’s a […]

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Flat Lay vs Lifestyle Product Photography – What’s Best for Your Brand?

Brands

professional product photography for online stores - health bar flat lay.

Brands

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If you’re selling products online, your images are doing the heavy lifting. Professional product photography for online stores isn’t just about aesthetics – it directly impacts how well your products perform in search, how much your customers trust you, and how often they hit “add to cart.” Whether you’re selling on Shopify, Etsy, or your […]

Professional Product Photography for Online Stores – Why It Matters

studio product photography Australia – flat lay example

Looking to book studio product photography in Australia but not sure what the process looks like? Whether you’re a small business owner or a growing online brand, understanding what to expect can make your experience smooth, stress-free, and super effective. Here’s how I help Australian e-commerce brands create scroll-stopping content – quickly and professionally. What […]

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Studio Product Photography Australia | What to Expect from Your Shoot

Brands

Stock photo of a plan for blog post about Image Licensing with Alyce Holzy.

Brands

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If you’ve ever hired a photographer for your brand and heard the word licensing, you’re not alone in wondering what it actually means. It sounds a bit technical, right? But don’t stress – it’s simply about how and where your brand can use the photos once you receive them. As a Mackay brand photographer working […]

What Is Image Licensing? A Simple Guide for Small Business Owners

brothers junior rugby league team photos by Alyce Holzy Photography

Capturing 400 Junior Rugby League Players in Mackay, QLD Over the course of a day and a half, I had the privilege of photographing the Brothers Junior Rugby League Club right here in Mackay, Queensland. This massive project included 30 different teams and over 400 players, ranging from the Under 6s to the Under 17s, […]

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Brothers Junior Rugby League Team Photos in Mackay

Sports

Flatlay of fabric swatches, textures, and décor details from Summit and Co.’s design process.

Brands

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Working with Summit and Co. for their branding session in Mackay was such a rewarding experience. We photographed at two locations: their stylish studio and a beautifully designed home they recently completed. Each space allowed me to capture not just their finished work, but also the people and process behind it. My approach during this […]

Interior Design Photography Mackay | Summit and Co. Branding Session

Light and bright product photography of botanical skincare jars on shelf in Mackay studio.

Branding photos are such a powerful way to tell a story, and I loved capturing this session for Jaybird Skincare at studio space at RedHotBlue in Mackay. Their products are a beautiful botanical skincare range made with premium and organic ingredients, and this shoot was all about bringing that natural, clean vibe to life. Light […]

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Mackay Product Photography | Botanical Skincare Branding Session

Brands

Saint Odette's first girls fashion collection photoshoot with kids fashion photographer Alyce Holzy.

Brands

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Working with Saint Odette in Mackay was such a joy! As a kids fashion photographer in Australia, I loved capturing their brand-new spring collection, “Oh My Days,” in the lush, green setting of Queens Park, Mackay. Product Photography in Mackay’s Queens Park Queens Park is one of my favourite outdoor spots for shoots in Mackay. […]

Kids Fashion Photographer in Australia with Saint Odette

Model sitting on rocky beach wearing swimwear brand Bussin Style Co

I had the absolute joy of capturing the brand-new launch of Bussin’ Style Co Swimwear right here in beautiful Mackay. This ethical swimwear brand is all about sustainability, style, and making a positive impact on the planet – and their photoshoot was every bit as fun and vibrant as their mission. Ethical Swimwear with a […]

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Bussin’ Style Co Swimwear Launch | Tropical Brand Photoshoot in Mackay

Brands

Team Richardson's double billboard along the Bruce Highway.

Business

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Who is Maxine Richardson? When it comes to real estate in Mackay, Maxine Richardson stands out as a true professional. As a dedicated agent with Explore Property, she’s built her reputation on understanding the market and getting results for her clients. With an impressive 500 sales under her belt at Explore Property, Maxine’s success speaks […]

Maxine Richardson’s Studio Branding Photographs in Mackay

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