Real Sessions, Amazing Stories & Helpful Articles

Erica and Jon's Fall 2025 Brand Photography Retreat

I’ve always believed that things show up in our lives for a reason, even if we don’t understand it straight away. Brand photography has been a quiet thread running through my years of wedding photography, something I loved but never fully stepped into. With 2025 being my final year of weddings, it felt like the […]

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What I Learned at a Photography Retreat in 30A Florida (2025)

Brands

personal branding session with Heidi Powell in Inlet Beach

Brands

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If you’ve followed Heidi Powell for any length of time, you already know she’s an absolute powerhouse – a mum, entrepreneur, fitness expert, podcast host, and all-around inspiration. So when I had the opportunity to photograph her during Erica and Jon’s 2025 Fall Photography Retreat in Inlet Beach, Florida, it was a full-circle moment I’ll […]

Heidi Powell Branding Photoshoot in 30A Florida

Heidi Powell preparing breakfast on brand photoshoot with Erica and Jon.

Wondering when to book product photography for your business?You’re not alone. Whether you’re a skincare brand, candle maker, digital product creator or food-based biz, timing your product shoot right can make all the difference in how your launch – or your sales- perform. This blog will help you figure out the best time to schedule […]

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When to Book Branding Photos for Your Product Business

Brands

Real brand photo of a beach chair hire setup by the ocean, showcasing authentic summer vibes for a local business.

Brands

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If you’re building a brand in 2026, you’ve probably asked:Should I invest in custom brand photography? Or can I just use stock images or even AI-generated ones? With AI tools and free stock libraries everywhere, it’s tempting to go the easy route. But there’s something even more powerful (and honestly, underused): photos that are real, […]

Photography and AI: The Truth About What Actually Builds Trust

Australian Product photographer Alyce Holzy

If you’re an Australian brand ready to take your visuals to the next level, studio product photography is a game-changer. In today’s crowded online space, having clean, professional, scroll-stopping images is essential, not optional. As a Mackay-based product photographer, I work with e-commerce businesses all across Australia to create brand-aligned, conversion-friendly images that help products […]

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Studio Product Photography for Australian Brands

Brands

lifestyle product photography of swimwear brand

Brands

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When planning a product shoot, one of the first questions we’ll chat about is the style of photography you need: flat lay, lifestyle, or a mix of both. Each one tells a different story and choosing the right format can seriously impact how your brand is perceived and how well your products sell. Here’s a […]

Flat Lay vs Lifestyle Product Photography – What’s Best for Your Brand?

professional product photography for online stores - health bar flat lay.

If you’re selling products online, your images are doing the heavy lifting. Professional product photography for online stores isn’t just about aesthetics – it directly impacts how well your products perform in search, how much your customers trust you, and how often they hit “add to cart.” Whether you’re selling on Shopify, Etsy, or your […]

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Professional Product Photography for Online Stores – Why It Matters

Brands

studio product photography Australia – flat lay example

Brands

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Looking to book studio product photography in Australia but not sure what the process looks like? Whether you’re a small business owner or a growing online brand, understanding what to expect can make your experience smooth, stress-free, and super effective. Here’s how I help Australian e-commerce brands create scroll-stopping content – quickly and professionally. What […]

Studio Product Photography Australia | What to Expect from Your Shoot

Stock photo of a plan for blog post about Image Licensing with Alyce Holzy.

If you’ve ever hired a photographer for your brand and heard the word licensing, you’re not alone in wondering what it actually means. It sounds a bit technical, right? But don’t stress – it’s simply about how and where your brand can use the photos once you receive them. As a Mackay brand photographer working […]

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What Is Image Licensing? A Simple Guide for Small Business Owners

Brands

brothers junior rugby league team photos by Alyce Holzy Photography

Sports

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Capturing 500 Junior Rugby League Players in Mackay, QLD Over the course of a day and a half, I had the privilege of photographing the Brothers Junior Rugby League Club right here in Mackay, Queensland. This massive project included 30 different teams and over 500 players, ranging from the Under 6s to the Under 17s, […]

Brothers Junior Rugby League Team Photos in Mackay

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