I had the absolute joy of capturing the brand-new launch of Bussin’ Style Co Swimwear right here in beautiful Mackay. This ethical swimwear brand is all about sustainability, style, and making a positive impact on the planet – and their photoshoot was every bit as fun and vibrant as their mission.
At Bussin’ Style Co, sustainability isn’t just a buzzword. From eco-conscious materials to thoughtful packaging, every detail of their brand is about protecting the environment while keeping fashion fresh and playful. They wanted their imagery to reflect this passion for conscious living while still showing off the energy and excitement of a new launch.
Mackay’s stunning tropical backdrop set the perfect stage for the shoot. Palm trees, golden light, and the fresh coastal air gave the photos exactly the breezy, sun-soaked look Bussin’ Style Co wanted. We leaned into wide angles and off-center compositions, creating plenty of space for website banners and text overlays. This allowed their branding to shine while keeping the images versatile for both online and social platforms.
The models brought the best vibes to the day – playful, confident, and full of fun. We worked through a carefully curated shot list, making sure every detail aligned with Bussin’ Style Co’s launch goals. From group shots that radiated joy to editorial-style singles, the entire session flowed seamlessly. It was one of those shoots where everything just clicked, and the energy carried through into every image.
A huge congratulations to Bussin’ Style Co on their exciting launch! Their mission to create sustainable swimwear without sacrificing style is inspiring, and I’m so honoured to have captured these first official brand photos.
If you haven’t already, go check out Bussin’ Style Co Swimwear on Instagram and their website to see the full collection – you’re going to fall in love with their eco-friendly designs.
If you’re a business owner in Mackay (or beyond!) looking for creative, intentional brand photography, I’d love to help bring your vision to life. Let’s start the conversation and create images that don’t just look good but also tell the story of your brand.
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Strong branding isn’t just about showing up, it’s about showing up with visuals that connect, convert, and feel like you.