Brands

JB Skincare full product lineup styled on white backdrop with Baby Blue Eucalyptus, photographed in a Mackay studio for natural Australian skincare branding.

When I say I love collaborating with passionate local business owners, I mean it. Recently, I had the absolute pleasure of working with JB Skincare, a beautiful natural Australian skincare brand founded by Rockhampton-based beautician Jody Beckett. Jody was on-site as the makeup artist for a brand shoot, and she generously sent me home with […]

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Inside the JB skincare Brand Shoot in My Mackay Studio

Brands

Unleash The Phoenix Within mini brand photoshoot with Mackay Photographer Alyce Holzy

Brands

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When someone searches for a life coach in Mackay, they are not just looking for a service.  They are looking for someone who understands. Someone who feels safe. Someone who has lived.  That is exactly what this branding session captured inside my natural light Mackay studio. The founder of Unleash the Phoenix Within came in […]

Branding Photography for a Life Coach in Mackay | Unleash the Phoenix Within

Ecommerce product photo for Days Of Amber's stylish cooler bag for women.

Cooler Bag for Women Designed by a Mackay Mum There is something special about photographing a brand-new business. Especially when that business is created by a local Mackay mum with a big vision. Days Of Amber launched with one clear goal. Create a cooler bag for women that feels stylish, functional, and elevated. No more […]

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Cooler Bag for Women Product Photography in Mackay | Days Of Amber Studio Shoot

Brands

Life coach soft smile portrait from Brand Mini Session Mackay studio

Brands

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If you’ve booked a brand mini session in Mackay, first of all, good move.  But here’s the part most people skip. Preparation. It’s only 20 minutes. And when you come in clear and organised, those 20 minutes go a long way. Recently, I photographed a local life coach in the studio. She walked in knowing […]

How to Prepare for Your Brand Mini Session in Mackay

Erica and Jon's Fall 2025 Brand Photography Retreat

I’ve always believed that things show up in our lives for a reason, even if we don’t understand it straight away. Brand photography has been a quiet thread running through my years of wedding photography, something I loved but never fully stepped into. With 2025 being my final year of weddings, it felt like the […]

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What I Learned at a Photography Retreat in 30A Florida (2025)

Brands

personal branding session with Heidi Powell in Inlet Beach

Brands

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If you’ve followed Heidi Powell for any length of time, you already know she’s an absolute powerhouse – a mum, entrepreneur, fitness expert, podcast host, and all-around inspiration. So when I had the opportunity to photograph her during Erica and Jon’s 2025 Fall Photography Retreat in Inlet Beach, Florida, it was a full-circle moment I’ll […]

Heidi Powell Branding Photoshoot in 30A Florida

Heidi Powell preparing breakfast on brand photoshoot with Erica and Jon.

Wondering when to book product photography for your business?You’re not alone. Whether you’re a skincare brand, candle maker, digital product creator or food-based biz, timing your product shoot right can make all the difference in how your launch – or your sales- perform. This blog will help you figure out the best time to schedule […]

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When to Book Branding Photos for Your Product Business

Brands

Real brand photo of a beach chair hire setup by the ocean, showcasing authentic summer vibes for a local business.

Brands

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If you’re building a brand in 2026, you’ve probably asked:Should I invest in custom brand photography? Or can I just use stock images or even AI-generated ones? With AI tools and free stock libraries everywhere, it’s tempting to go the easy route. But there’s something even more powerful (and honestly, underused): photos that are real, […]

Photography and AI: The Truth About What Actually Builds Trust

Australian Product photographer Alyce Holzy

If you’re an Australian brand ready to take your visuals to the next level, studio product photography is a game-changer. In today’s crowded online space, having clean, professional, scroll-stopping images is essential, not optional. As a Mackay-based product photographer, I work with e-commerce businesses all across Australia to create brand-aligned, conversion-friendly images that help products […]

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Studio Product Photography for Australian Brands

Brands

lifestyle product photography of swimwear brand

Brands

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When planning a product shoot, one of the first questions we’ll chat about is the style of photography you need: flat lay, lifestyle, or a mix of both. Each one tells a different story and choosing the right format can seriously impact how your brand is perceived and how well your products sell. Here’s a […]

Flat Lay vs Lifestyle Product Photography – What’s Best for Your Brand?

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