Cooler Bag for Women Product Photography in Mackay | Days Of Amber Studio Shoot

Cooler Bag for Women Designed by a Mackay Mum

There is something special about photographing a brand-new business. Especially when that business is created by a local Mackay mum with a big vision.

Days Of Amber launched with one clear goal. Create a cooler bag for women that feels stylish, functional, and elevated. No more bulky, boring designs. No more sacrificing style for practicality.

This insulated cooler bag blends fashion and function beautifully. It features a magnetic hat clip, built-in key chain, sturdy top handles, and an over-the-shoulder strap. It fits platter food, small serving plates, wine, and glasses with ease. In other words, it was made for beach days, picnics, festivals, and stylish gatherings with friends.

Because this was a brand-new product launch, we needed imagery that would support both eCommerce and brand storytelling from day one.

Studio Product Photography in Mackay for ECommerce

We started with clean, white backdrop imagery in my Mackay studio. These images were designed specifically for eCommerce pages and checkout flows.

Clean product photos build trust. They show details clearly. They help customers visualise size, structure, and features. For a cooler bag for women, that meant highlighting:

• The magnetic hat clip
• The structured shape
• The handles and shoulder strap
• The internal capacity

We kept lighting crisp and true to colour. This ensures the product looks consistent across websites and online stores. For any new business, strong eCommerce product photography sets the foundation for professional branding.

Lifestyle Photography to Show the Cooler Bag in Use

Next, we layered in lifestyle imagery.

We styled picnic scenes with curated props to show the cooler bag in action. Platter boards. Wine glasses. Outdoor textures. Everything felt intentional and aspirational.

Then we took the product outside. Natural light gave the bag depth and dimension. It allowed potential customers to imagine themselves carrying it to a picnic, beach day, or weekend event.

Lifestyle images sell emotion. They help customers connect. When marketing a cooler bag for women, you must show both practicality and personality. That combination builds desire.

Why Professional Product Photography Matters for New Brands

Launching a new business takes courage. However, strong visuals make a massive difference in how customers perceive your brand.

High-quality product photography:

• Builds credibility instantly
• Improves online conversion rates
• Elevates perceived value
• Strengthens brand identity

For Days Of Amber, this shoot created a complete image library. The brand now has content for product listings, social media, website banners, and marketing campaigns.

That is the power of intentional, strategic product photography.

Book Your Mackay Product Photography Session

Are you launching a product? Rebranding? Refreshing your online store?

If you need polished studio images, lifestyle product photography, or full brand storytelling content, I would love to work with you.

I specialise in clean eCommerce imagery and elevated lifestyle content for brands in Mackay and across Australia.

Let’s create visuals that help your product stand out.

Enquire now and book your session here.

Let’s bring your product to life!

Other reads you may like:

• Flat Lay vs Lifestyle Product Photography – What’s Best for Your Brand? here
• What to expect from your shoot –  here