How to Get Realtor Headshots That Actually Win Listings

Why First Impressions Matter

If you’re a real estate agent in Mackay, your headshot is often the first impression a potential client gets of you. It’s on your business cards, your social media, your email signature, everywhere. So the question is: does your current photo reflect the level of professionalism you bring to the table?

As a Mackay photographer specialising in realtor headshots, I work with agents and teams to create headshots that are not just beautiful, but strategic. Because let’s face it: selfies and cropped family photos just don’t cut it anymore.

Studio or Outdoor Headshots? Here’s How to Choose

In Mackay, you’re spoiled for choice when it comes to headshot locations. I offer both studio and outdoor sessions to fit your vibe and branding.

Studio Headshots in Beaconsfield:
My natural light studio in Beaconsfield is ideal for individuals or pairs. It’s private, consistent, and gives that polished, timeless look that never goes out of style.

Outdoor Headshots for Teams:
For larger real estate teams (up to 25 people), outdoor sessions offer a more lifestyle-driven, approachable look. We’ll pick a location that fits your brand and makes your team feel cohesive, aligned, and professional.

Each session is tailored to your business, so you stand out in a sea of agents.

What to Wear for Your Realtor Headshot

Every client gets my custom style guide, which takes all the stress out of deciding what to wear. It covers:

• What colours photograph best
• Prints vs solids
• How to choose outfits that reflect your brand
• Grooming tips (P.S. skip the spray tan – trust me!)

You’ll walk into your session feeling prepared and confident and it always shows in the final images.

Solo vs Team Headshots: What’s Right for You?

Whether you’re an independent agent or part of a large brokerage, I’ve got you covered.

While I specialise in solo headshots, I also photograph full real estate teams. Each team member gets their own headshot so everyone shines individually, but still looks cohesive together.

We’ll work quickly and efficiently, making sure your whole team is captured at their best.

Why Your iPhone Selfie (or AI Headshot) Is Costing You Clients

It might feel “good enough,” but here’s the truth: using a selfie – or worse, a cropped family photo – sends the wrong message. A grainy, poorly lit image communicates cheap even if your services are premium.

Lately, we’ve also seen a rise in AI-generated headshots. While they might seem like a quick fix, they’re often inaccurate, overly smooth, and full of strange little giveaways (extra fingers, anyone?). Even worse? Many of these AI tools use other photographers’ images to train their systems without permission – which means the output can violate copyright laws.

Whether it’s a selfie, a family pic, or a fake AI image, all of them have one thing in common: they’re not you. And they don’t build real trust.

A professional headshot, on the other hand, is custom, clean, and aligned with your brand. It communicates confidence, credibility, and clarity – everything a client wants in a realtor. Being real is what sets you apart.

Ready to Elevate Your Realtor Headshots?

If you’re ready to level up your personal brand and attract more clients, let’s chat! I’d love to help you create polished, professional images that work hard for your business.

👉 Enquire now

Other reads:

• What is image licensing and do I need it? – Yes you do!
• The truth about AI – here.