PHOTOGRAPHY

ALYCE HOLZY

Maxine Richardson’s Studio Branding Photographs in Mackay

Team Richardson's double billboard along the Bruce Highway.

Who is Maxine Richardson?

When it comes to real estate in Mackay, Maxine Richardson stands out as a true professional. As a dedicated agent with Explore Property, she’s built her reputation on understanding the market and getting results for her clients. With an impressive 500 sales under her belt at Explore Property, Maxine’s success speaks for itself.

Based at 224 Victoria Street in Mackay, Maxine leads Team Richardson alongside her daughter Shania. Together, they’ve become a powerful force in the local real estate market.

The Power of Studio Branding Photos

This wasn’t Maxine’s first time in front of my camera. After working with me during Explore Property’s team photoshoot, she chose to come back for dedicated personal branding sessions. Why? Because Maxine understands why photography is important for your business.

Professional branding photos help real estate agents like Maxine:

  • Build trust with potential clients
  • Create a consistent visual identity
  • Stand out in a competitive market
  • Look polished and professional across all platforms

Maxine Richardson's portrait from her branding session

Maxine’s Studio Experience

During our second session together, I got to know Maxine even better – including her hesitations about being photographed. Many clients feel nervous in front of the camera, which is why guidance and patience are key parts of my approach.

For Team Richardson, our studio session focused on creating a range of professional images they could use across multiple platforms. We took our time, reviewing images on the back of the camera, tweaking poses, and making adjustments until we captured just the right look.

How Maxine Uses Her Branding Photos

The proof of good branding photography is in how it gets used, and Maxine puts her images to work everywhere:

  • Billboards along Bruce Highway
  • Advertisements around Mackay
  • Kinetic bus advertising campaigns
  • Facebook profile and banner images
  • Marketing materials and business cards

This wide usage shows the value of investing in quality studio branding photographs in Mackay. With one professional session, Maxine gained marketing assets for multiple platforms.

Maxine and Shania Richardson using their branding session on a billboard.

5 Tips for Planning Your Own Studio Branding Session in Mackay

1. Know Your Brand Vision

Before stepping into the studio, get clear about what you want your photos to say about you and your business. Are you aiming for warm and approachable, or sleek and corporate? Your photographer needs to understand your vision.

2. Plan Your Wardrobe Carefully

Bring 3-4 outfit options that reflect your brand colours and style. Solid colours often photograph better than busy patterns. Consider how the clothes make you feel – confidence shows in photos!

3. Consider How You’ll Use the Photos

Will these images appear on billboards, social media, or business cards? Let your photographer know so they can shoot with the right composition and orientation for your needs.

4. Schedule Prep Time

Book hair and makeup appointments before your session if needed. Arrive at the studio with time to settle in and prepare mentally. Rushing creates stress that shows in photos.

5. Trust Your Photographer’s Guidance

Come ready to accept direction on posing and expressions. A good photographer, like me, will guide you through positions that might feel awkward but look amazing in the final image.

Shania from Team Richardson

Common Questions About Studio Branding Photography

How long does a studio branding session take?

Most professional branding sessions last 1 hour, allowing time for multiple outfit changes and various poses.

What should I bring to my branding photoshoot?

Bring your planned outfits, any props relevant to your business, and examples of branding photos you like. For real estate agents, items like a tablet, phone, or branded materials can be useful props.

How many photos will I receive?

This varies by photographer, but most professional branding packages include 10-30 final edited images, with options to purchase more.

How often should I update my branding photos?

For most professionals, updating branding photos every 1-2 years keeps your image current. However, major changes in appearance or branding might call for new photos sooner.

Can I use my branding photos anywhere?

That depends on the licence you purchase. Most sessions include a commercial usage licence for your marketing (website, socials, print, etc.), but resale or third-party use isn’t covered.

 

Team Richardson posed during their branding session with Alyce Holzy.

Ready for Your Own Studio Branding Photographs in Mackay?

If you’re ready to follow Maxine’s lead and invest in professional studio branding photographs in Mackay, I’m here to help. With patience, guidance, and an understanding of what works for business professionals, I can help you create images that make an impact.

For real estate agents, business owners, or any professional wanting to stand out, studio branding photos are a smart investment in your business future.

Contact me today to book your studio branding session and take your professional image to the next level.

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